![]() The company’s web site ( ) touts that the GoPro enables people “to capture compelling, immersive photo and video content of themselves participating in their favorite activities.” Typically, those activities have been outdoors and involved athletic activities. GoPro has pushed not only its users but also the art and science of video production to new extremes during a year that ultimately showed production personnel and clients that the GoPro can serve as a powerful and even cost effective production tool. The camera became a force for transforming the way consumers and pros capture footage and express meaningful life events in video. 2014 was the year this mobile mini wonder expanded beyond the weekend warrior platform and went mainstream production with commercial and corporate pros behind the lenses. A point-of-view camera made famous by extreme sport athletes and risk-takers alike. Since the company went public in June 2014, no device, company or innovation had symbolized the surge of video usage we all experienced this past year like the GoPro. In order to continue to create or adapt video for each emerging platform, you should make sure you are utilizing at least one of these 3 technologies. The list of digital spaces we can share content on is only growing and, currently, shows no signs of slowing down. Now video content needs to be adapted to more than just televisions. This shift has driven more professionals to step their video game up a notch in order to deliver content our audiences crave. are now covered in (sometimes) unique and stunning examples of professional and user-generated video content. ![]() Video is now one of the #1 ways people receive content. Hope this helps someone! Let me know what you think.In an incredibly short amount of time, the way we consume video has drastically changed. You can read a bit more about the topic and the workflow on my blog here: ![]() We can clearly see that even for playback at 1080p the difference in quality and sharpness is huge. Let’s have a closer look.īelow is the comparison of 1080p clip and 4K clip both played at 1080p at youtube: The last column with the 4K clips looks way better than 1080p versions. Increasing the bitrate doesn’t change anything – the video is re-encoded on the server anyway so there is no point in uploading a bigger file. ![]() Both services compress the image quite a bit and we can see a lot of artifacts in the background. The difference between 1080p in both YouTube and Vimeo is very small. Here’s 100% crop of the face details (click to zoom in):
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