We figured more people on the street would recognize the classic color.ĭeanna, Maggie, Josh, and I put on orange vests and played the crew responsible for putting the logos up. I have to say, our fake Apple Store employees looked pretty great! We went with the classic royal blue uniform, even though the store has recently switched to navy. We were worried we might get shut down instantly once we put the giant Apple logos on the MTA elevator. The project was unauthorized, so we’d need to set everything up as quickly as possible. ![]() A group of long-time Improv Everywhere Agents came out to play the Apple Store employees and iPhone line people. ![]() We met up with all of the participants in Madison Square Park and went over the plan. With the famous “glass cube” 5th Avenue store under renovation and the 10th Anniversary iPhone coming out in the fall, Deanna and her collaborators felt like it was an Improv Everywhere mission waiting to happen. This summer Deanna reached out to let me know that the newly built glass elevators for the 6-train on 23rd Street looked suspiciously like an Apple Store. This idea came to us from Deanna Director, Maggie McClurken, and Josh Berger. With the famous 5th Avenue Apple Store under construction, we felt NYC needed a new glass cube Apple Store.Įnjoy the video first and then go behind the scenes with our mission report and photos. ![]() We placed giant Apple logos on the sides of the glass cube structure, added fake Apple Store employees plus a line of 50 people waiting for the new iPhone X. Created by: Josh Berger, Deanna Director, and Maggie McClurkenĮxecutive Producers: Alan Aisenberg, Justin Ayers, Juan Cocuy, Andrew Soltys, and Charlie ToddĬamera Operators: Sarah Charlee Harrison, Keith Haskel, Christian Mortensen, Andrew SoltysĪpple Employees: Will Choy, Jason Chuang, Bennie Coleman, Clark Frankel, Ebony Hollingsworth, Kimberley Hosking, Jeffrey Kornberg, Natalie Neckyfarow, Candice OppermanĬustomers: Mark Levy, Zach Linder, Hal Phillips, Emily Hoffman, Gary Pelton, Gwinevere von Ludwig, Tina Cheng, Chris Polansky, Allen Lubow, Mimi Fischer, Laura Rucker, Eddy Mejia, Linda Calderon, Michael Tannenbaum, Bethany Hall, Laura Riley, Katie Riley, Joshua Matthew, Jewel Frankfeldt, Aminah Mosley, Lindsey Sproul, Ellen Sykes, Sean Holloway, Victor Bearg, Catherine Schwartz, Dan Markowitz, Emily Austin, Jon Bershad, Evan Zeisel, Dave Siegel, Birch Harms, Todd Simmons, Timothy Cooperįor our latest mission, we turned the 23rd Street 6-train elevator into New York’s newest Apple Store.
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